A proud milestone for regional impact!We are thrilled to announce the signing of a strategic partnership between Sela Training Institute – Oman and BALINCA Institute – Kingdom of Saudi Arabia — uniting expertise across borders to elevate leadership and financial literacy in the region.This collaboration reflects a shared commitment to empowering individuals, strengthening institutions, and […]
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Money, Mindset, and Mental Health By Shereen Tawfiq, Co-Founder & CEO, BALINCA Money is one of the most significant sources of stress in people’s lives, yet it remains one of the least openly discussed topics in the workplace. While organisations increasingly prioritise mental health, wellbeing, and psychological safety, financial wellbeing is often left out of […]
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In Saudi Arabia, women now own over one million commercial registrations, and they hold about 43.7 per cent of leadership roles in some sectors. Over the past decade, female workforce participation in Saudi Arabia has jumped from 20 per cent to over 34 per cent, which is an extraordinary shift in a region where norms […]
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As Vision 2030 drives economic diversification, experts emphasize that the Kingdom’s most valuable asset is not just technology—but people capable of navigating both money and machines with confidence. For Shereen Tawfiq, co-founder and CEO of Balinca, financial literacy is far from a soft skill. It is a cornerstone of national growth. Her company trains individuals […]
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We are pleased to announce the signing of a partnership agreement between BSF and the BALINCA to provide training courses in financial awareness and business strategies as part of BSF’s Athar program.This initiative is part of the education pillar, one of the four pillars of the program, which aims to promote financial literacy and build […]
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We’ve been taught to treat money as a math problem: earn, save, invest. But in reality, money is an emotional language. It shapes our confidence, our relationships, our decisions, and our mental health. And in the MENA region, where the economy is rapidly transforming, we too often overlook a crucial question: How does money make […]
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Most employees make daily decisions that shape a company’s bottom line — yet few are trained to truly understand the numbers behind them. That’s the gap the BALINCA x PLAYBOOK Corporate Workshop closes.Through simulation-based learning, teams go beyond theory to see how finance impacts strategy, performance, and growth in real time. 🔎 The result? Better […]
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Yesterday, Balinca was honored to take part in the 4th edition of the Riyada Majlis, hosted by the Ministry of Economy & Tourism , under the theme “Empowering Women in Finance and Business.” Balinca’s CFO, Josiane Adem, CMA joined an inspiring lineup of speakers and shared insights on the importance of building the right financial […]
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In developing MENA economies, only 42% of women have access to a financial account, compared to 54% of men—marking the widest disparity in the world and twice the average gap seen in other developing regions. Financial independence gives women the tools to “shape their futures with autonomy and confidence,” says Shereen Tawfiq, Founder and CEO […]
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Listen to the Amad Podcast featuring Shereen Tawfiq How can women best manage their money? Watch the full video here.
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