B A L I N C A

The Spark

The Journey Begins

First in KSA

Proudly Saudi Owned

Recognition for Innovation

A Year of Breakthroughs

Global Scale & Excellence

The Best is Yet to Come

2000
Two Belgian pioneers, Iele and Katrien, created the BALINCA concept.
It took 3 years of research and development to bring it to life.
2003
GE becomes BALINCA’s leading global partner,
rolling out BALINCA worldwide.
2013
BALINCA is delivered in Riyadh, Jeddah, Khobar,
and also in Abu Dhabi and Dubai.
2021
Shereen Tawfiq, recognized for her contributions
in the finance sector, later took the helm as owner
and leader of the company. She guided its growth
while embedding Saudi expertise and local flair.
2022
Won Fast Company’s “Most Innovative Company”
Award, redefining learning with simulation training
that “hacks the brain.”
2023
Established HO in Riyadh

Establishing our CSR operations division

Recognised by CNN as “breaking the fear barrier”
in finance, featured in Harvard Business Review,
Entrepreneur, and Arabian Business.
2024
Delivered in 28 countries and 15 languages, with over 12,000 alumni worldwide

Launched a new line of personal finance simulation programs

Accredited by the prestigious CISI (Chartered Institute for Securities &
Investment) in London, our finance training carry the Continuous
Professional Development (CPD) endorsement
2025
Launched "Money Talks"

Launched two new products targeting High Net Worth and Investors

Presence in: Riyadh, Belgium, Dubai, London to France, Kuwait, Oman, Iraq and Bahrain.

The BALINCA
Difference

We make finance accessible and enjoyable through immersive simulation and gamification trainings.

Experiential, effective and efficient trainings to instill finance knowledge, and enhance business acumen, leadership and emotional intelligence designed and customised to meet your people where they are, no matter the starting point.

Our Method:
Finance That Sticks

Forget passive learning, BALINCA brings finance to life. Our experiential approach turns financial concepts into hands-on, interactive experiences, leading to 75% retention compared to just 10% with traditional methods. Participants see, touch, and apply financial principles, making learning faster, more intuitive, and unforgettable.

Certified Excellence
in Financial Education

BALINCA finance trainings carry the Continuous Professional Development (CPD) endorsement from the Chartered Institute for Securities and Investment (CISI) in London, one of the world’s leading bodies for financial professionalism. This recognition affirms that BALINCA’s programs meet international standards of quality, rigor, and relevance.

For participants, it ensures that every BALINCA training contributes meaningfully to their professional development and CPD hours. For organizations, it is a mark of assurance that their teams are trained to globally recognized benchmarks in financial education and practice.

Our Partners

Our Team