As Vision 2030 drives economic diversification, experts emphasize that the Kingdom’s most valuable asset is not just technology—but people capable of navigating both money and machines with confidence. For Shereen Tawfiq, co-founder and CEO of Balinca, financial literacy is far from a soft skill. It is a cornerstone of national growth. Her company trains individuals […]
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We are pleased to announce the signing of a partnership agreement between BSF and the BALINCA to provide training courses in financial awareness and business strategies as part of BSF’s Athar program.This initiative is part of the education pillar, one of the four pillars of the program, which aims to promote financial literacy and build […]
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We’ve been taught to treat money as a math problem: earn, save, invest. But in reality, money is an emotional language. It shapes our confidence, our relationships, our decisions, and our mental health. And in the MENA region, where the economy is rapidly transforming, we too often overlook a crucial question: How does money make […]
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Most employees make daily decisions that shape a company’s bottom line — yet few are trained to truly understand the numbers behind them. That’s the gap the BALINCA x PLAYBOOK Corporate Workshop closes.Through simulation-based learning, teams go beyond theory to see how finance impacts strategy, performance, and growth in real time. 🔎 The result? Better […]
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Yesterday, Balinca was honored to take part in the 4th edition of the Riyada Majlis, hosted by the Ministry of Economy & Tourism , under the theme “Empowering Women in Finance and Business.” Balinca’s CFO, Josiane Adem, CMA joined an inspiring lineup of speakers and shared insights on the importance of building the right financial […]
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In developing MENA economies, only 42% of women have access to a financial account, compared to 54% of men—marking the widest disparity in the world and twice the average gap seen in other developing regions. Financial independence gives women the tools to “shape their futures with autonomy and confidence,” says Shereen Tawfiq, Founder and CEO […]
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Listen to the Amad Podcast featuring Shereen Tawfiq How can women best manage their money? Watch the full video here.
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empower participants with a solid understanding of fundamental financial concepts and enable more effective financial decision-making. This program is part of a strategic agreement signed between Altamayyuz Academy and the BALINCA Institute, aiming to enhance financial literacy and build professional capabilities, contributing positively to the aspirations of the financial sector and Saudi Vision 2030. Reference: […]
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With increasing interest in the financial world, individuals who are not experts in the financial sector find themselves struggling to understand this complex field. Similarly, entrepreneurs without financial expertise often feel apprehensive about managing the numbers and budgets in their small and medium-sized businesses, leading them to rely on external resources such as outside consultants, […]
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have lost count of the number of times I have heard startups express their dream of becoming unicorns. (For those who may not know, a unicorn is, to put it simply, a company valued at US$1 billion and more.) From fintech to e-commerce, edtech, and beyond, startups in the MENA region appear to set their […]
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