Leading Change and Financial Performance

Cheryl has a passion for the pursuit of excellence and strives to constantly come up with new ways to develop and inspire people to push themselves out of their comfort zones in order to grow and become their best selves.

Cheryl is operating as a Program Director at London Business School as a certified coach since 2021 and Co-Founder of Pinnacle Global since 2020 where she helps build human capabilities to impact organizational performance through engaging programmes, executive coaching and leadership and women's empowerment experiential boot camps. Cheryl works with C-suite executives, teams, operations and Human Resources leaders to improve employee performance and drive better business results.

Cheryl’s Key areas of expertise: Leadership development, leading and managing change, executive and team coaching, training design and delivery, performance management, personal transformation and learning through adventurous experiences and pushing boundaries.

Shereen is no stranger to firsts. She was one of the first Saudi women to work in banking, back when women and men were not allowed to mix at work.

Her passion for real-world financial analysis led her to be the go-to person in her department for anyone wanting a crash course in accounting.

She was also the first Saudi woman to gain an MBA from Wharton and has acted as an advisor to the Ministry for Economy and Planning in Saudi, where she helped to embed an entrepreneurial and venture capital culture within the country.

Her experiences have forged her purpose, which is to empower women anywhere in the world to be skilled and confident in money matters.

Jon spent the majority of his career in strategic design consulting at MAYA Design, leading large projects across diverse industries such as healthcare, consumer products, and technology. The role encompassed overseeing teams from the initial concept to the design, testing, and development of groundbreaking new products, services, and business models.

He later served for 8 years on the leadership team at LUMA Institute, an organization dedicated to fostering human-centered teamwork, collaboration, and innovation. In the capacity of Chief Customer Officer, he was responsible for revenue generation, shaping go-to-market strategies, and overseeing delivery operations. The role also involved building and managing customer-facing teams, which included relationship managers as well as a global network of instructors and facilitators.